Online Marketing Specialist

• Must have at least 3 years of overall work experience, 
• Online, BTL and ATL advertising planning, buying and marketing management experience is a must in the same or related field, 
• Attention to detail and ability to manage multiple projects concurrently. 
• Willingness to learn, research and develop his/her skills in the online marketing and social media fields. 
• Must have a working knowledge of Affiliate Marketing, SEO, SEM, WOMM, Seeding, display advertising; AdWords Certifications is a plus, 
• Must have a working knowledge of how to analyze and interpret search engine analytics to improve website functionality and conversion rates, 
• University degree in BA, Marketing or related field is required, 
• Must speak and write in English fluently 
• Must have an interest in the internet, e-commerce and in new technical innovations, 
• Expecting candidates to have excellent communication, presentation and writing skills, 
• Deep expertise with Microsoft PowerPoint, Microsoft Word, and Microsoft Excel. 

Male applicants should have the military obligations completed. 

We are looking for Marketing Specialist to drive traffic and customer growth by planning, buying and optimizing advertising, for one of the most succesfull e-commerce platform of tourism company of Turkey.
This individual will make offline and online an integral part of brand positioning campaigns and will work with partners to boost overall branding exposure. 
 

• Work with 3rd party media agencies to design and coordinate yearly media plan, 
• Design and implement campaigns online, 
• BTL and ATL marketing strategy planning and implementation for television, radio, newspaper, magazines and other print media, 
• Optimize digital marketing spend across channels including SEM, SEO, display advertising, and affiliate marketing, 
• Work with vendor partners to design and manage joint marketing campaigns, 
• Manage social media presence including social media monitoring (Facebook, Twitter and company blog site), lead Facebook applications, manage social seeding and WOMM campaigns, 

Manage direct marketing initiatives including email marketing design and delivery, brochure distribution.