DIGITAL MARKETING SENIOR MANAGER

We are looking for a "DIGITAL MARKETING SENIOR MANAGER" for one of the company in e-commerce sector that we are consulting.

• Plan and execute digital advertising campaigns
• Negotiate and manage programmatic display, video, mobile web, and in-app advertising campaigns across multiple ad servers ensuring that all campaigns are accurately trafficked and launched on schedule
• Develop and execute demand generation programs that drive interest, engagement, conversion and enrollment of high-value prospects
• Implement campaign tagging, tracking pixels and troubleshoot tags from start to finish
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights and brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience 

• 5+ years of digital advertising and media buying experience 
  
• Expertise in the holistic digital landscape (Display/Video, Mobile, Search, Social, Programmatic, etc) and experience in identifying and evolving new paid opportunities
  
• Strong knowledge of interactive marketing concepts and best practices on digital technology, analytics and content creation with experience in optimizing towards CTR, CPC, CPA or ROI goals
  
• Knowledge of all elements related to digital creative specifications, ad trafficking, QA and attribution models, experience with 3rd party ad-servers and analytics/tracking tools
  
• Strong analytical skills to analyze raw data, identify true insight and develop actionable recommendations
  
• Google AdWords Search Certification a plus
  
• Knowledge and experience with social ad dashboards and PMDs a plus
  
• Advertising/digital agency experience is a plus
  
• Marketing automation and email marketing experience a plus
• Detail and process oriented, with strong project management and organizational skills
• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
• BA/BS degree