Marketing Executive

JOB SUMMARY
Responsible for completing marketing plan for property. Manages all e-commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders. 
CORE WORK ACTIVITIES
Conducting Daily Marketing Activities that Achieve Department Goals

- Assists the Marketing Manager.

- Assists in region-wide coordination of rooms, food and beverage and spa.

- Develops marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.

- Maintains, updates and manages all websites and social media.

- Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.

- Develops brochure and property collateral materials.

- Participates in al property imaging work(e.g.,signage).

- Ensures consistent marketing message is communicated in all advertising and collateral efforts.

- Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation and uses this knowledge in future planning.

- Tracks ROI of all marketing initiatives, including online,direct mail and print mail and print advertising.

- Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not onlyfollowing corporate graphic standards, but also on behalf of the individual property.

Using Knowledge of Marketing Trends and Target Customer Information to Maximize Revenue

- Evaluates new marketing opportunities for the property.

- Ensures property is represented on all quality internet sites that have the potential of providing business.

- Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.

Building Successful Relationship that Generate Sales&Marketing Opportunities

- İdentifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.

- Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.

- Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.

- Works with media buyer to plan and execute advertising.

- Assists property in developing promotions for various campaigns,keeping in mind strategy and goals of promotion as well as look No Further prerequisites.

- Assists property with materials, tracking/analysis and presentations to owners.

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.

EDUCATION and EXPERIENCE
2 years experience in sales and marketing, guest services or related professional area.

Bachelors Degree from an accredited university in Business Administration, Marketing, Hotel Management, or related major; 2 years work experience required in the related professional areas.
Good command of English&Turkish