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International Marketing Manager

İstanbul Avrupa Yakası
  • 17.12.2013
  • 200 - 500

İş Tanımı

Life Media

 The organiser of the largest Portfolio of Housewares fairs in Euro-Asia and a publishers of local and international magazines in this sector.

The company is based in Istanbul and was founded by Irfan Tiras in 1995, The Company organises two major Housewares shows every year one in September and one in April.

Tarsus Group

Is an international media company with a portfolio of exhibitions, conferences, publications and online media with offices in London, UAE, China, France, USA, China, Turkey, Europe, Indonesia and Mexico.

The principal strategy of the Group is to build a business that facilitates the development of relationships between buyers and sellers, helping them to do business in their respective markets efficiently and profitably. Tarsus seeks to achieve this by owning and managing the key exhibitions, conferences, print and online media in each sector in which it operates.

We are dedicated to delivering events of the highest quality that connect buyers and sellers from all over the world and enable our clients to maximise the return on their investment.

The Events

We have an exciting opportunity for an experienced and enthusiastic team player to work on a range of events and Publications within the Housewares and Gift sector.

Aranan Nitelikler

  • Responsible for all Marketing activities for all products and related products across the world.
  • Responsible for creating and implementing an annual marketing campaign.
  • Writing copy for website, adverts, emails and marketing and sales documents in both Turkish and measure campaign effectiveness.
  • Delivering marketing activity on time, within budget and measure campaign effectiveness
  • Managing and overseeing visitor and exhibitor marketing and PR campaigns
  • Writing copy for website, adverts, emails and marketing and sales documents in both Turkish and English.
  • Delivering email, direct mail and advertising campaigns. To bring visitors and exhibitors from across the world to entire Portfolio of events.
  • Providing design guidelines and managing the design/print and production all marketing collateral.
  • Responsible for all Marketing activities for all products and related products across the world.
  • Developing show initiatives with the event teams across the world and special events to enhance event content of all the shows.
  • Supporting the sales team in Turkey and internationally ensuring they have the sales Tools to sell the products and marketing campaigns in place to deliver new exhibitors.
  • Communication across all departments (Sales, Conference, Print & Production, PR, Operations) in both Turkey and UK.
  • Attending competitor events to maintain relationships and prospects new business and Media Partners and associations.
  • Managing show catalogue, programmes and all onsite show material.
  • Ensuring that sales stands at our expos and other shows are fully decorated and have all sales information.
  • Recruiting and managing temporary and/or permanent staff
  • Liaise with external suppliers, including mailing house.
  • Negotiation of event partnerships

Ideal candidate profile:

  • A highly driven/enthusiastic Marketing professional.
  • Fluent in both Turkish and English.
  • Ability to work as a team member with both Turkish and Intl. teams. Happy to spend time in the Uk.
  • A personable, approachable personality.
  • An excellent communicator, responsive to the needs of the team.
  • A strong understanding of customer / market dynamics, requirements
  • Ability to develop new concepts for marketing campaigns
  • Ability to acquire quickly detailed knowledge of the various industries
  • The ability to further develop business opportunities and to launch new initiatives under guidance.
  • Excellent copywriting and proofreading skills
  • Experience of managing a budget
  • A willingness to travel and work in a global team of professionals building effective relationships with team members, partners and suppliers and be culturally sensitive.
  • Creativity, flexibility and initiative in a Marketing environment
  • Strong written and oral communication skills, including presentations and report writing 
  • Experience of briefing and working with designers [print and web] would be a distinct advantage.
  • Excellent project and time management skills with the ability to meet deadlines.
  • Experience in developing and implementing marketing strategies
  • Educated to degree level (or equivalent)
  • Strong interpersonal skills, self-motivated and able to work under own initiative and under Pressure

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