Web Analyst

We are looking for brilliant minds for our expanding digital marketing “dream team”. Join us and be a part of the digital revolution in Pegasus Airlines…

-Develop reports and make actionable recommendations based on web data to internal stakeholders and management team,
-Design, develop and launch testing, targeting and optimization activities across all digital channels (web, mobile apps, mobile html, etc.)
-Assist in developing web analytics strategy and implementation,
-Develop marketing dashboards that provide insights and campaign performance analysis,
-Develop appropriate set of key performance indicators necessary to measure campaign results,
-Assist in the selection, implementation and usage of web analytics technologies,
-Create ad-hoc reports and analysis of commonly requested areas such as Marketing programs,
-Perform qualitative and quantitative analysis from multiple data sources including surveys, web analytics tools and user research,
-Work closely with software development team to add, update and verify implementation of analytics tracking,
-Translate both qualitative and quantitative test results into actionable business insights,
-Assist in increasing conversion rates and ROI of digital marketing & site campaigns,
-Support UX / Design projects with ad-hoc analysis requests.

-Bachelor or Masters Degree , preferably in Industrial Engineering, Business Engineering, MIS, Mathematics or Statistics,
-Good command of English, both written and spoken,
-Passionate about analytics and data-driven marketing,
-Strong interest for e-commerce and digital trends and willingness to follow global best practices in internet industry,
-Strong knowledge of Excel and HTML,
-Highly analytical and detail-oriented,
-Strong interpersonal relations and team player,
-Intellectually curious with a strong willingness to learn,
-Highly motivated, resourceful problem solver with the ability to lead and interact effectively with cross-functional teams,
-Residence on the Anatolian Side of İstanbul.