Marketing Manager

Marketing Manager

 

Be a part of the Subway® Group-the world’s largest quick service restaurant franchisor and recognized leader in the Quick Service industry.  With more than 44,000 restaurants in over 110 countries we continue to add talent to our team at our office in Istanbul European Side (Bağcılar – Basın Ekspres Yolu).

Position Profile for: Marketing Manager

 

The description listed below is representative of the knowledge, skill and/or abilities that may be required.  It is not intended to be construed as an exhaustive list and may be altered at any time as deemed necessary by management.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties. 

 

Position Summary

 

Primary purpose of this position: The Marketing Manager will partner with the franchisee community, advertising agencies, and development agents to grow profitable same store sales while delivering excellent service to franchisees. He/She will lead the marketing efforts and build the Subway Brand equity in country by translating consumer insights into tangible programs that drive results.

Reports to Position: Reports to Country Manager – Dotted line to Head of Marketing

 

Department: Marketing & Advertisement

Key Competencies:

·         Analytical skills

·         Technical Skills/Tech Savvy

·         MARKETING CAPABILITIES (know what & know How)

·         Critical thinking

·         Project management skills

·         Holistic Approach

 

 

Years of Experience

 

How many years of experience are needed to be successful in this position: 5-7 years foodservice experience, preferably with agency or corporate brand marketing/field marketing teams in relative country.

 

Preferred Education

 

Major/Discipline: Marketing/Advertising/Related field

 

Degree : University degree

 

Technical Skill or Capability:

 

·         Creativity & Innovation

·         Leadership

·         Collaboration AND exceptional communication

 

Certification or Skill Level Requirement:

 

·         Social /Digital Media Skills

·         Process Design Skills

 

Job Functions – Include the responsibilities, which if excluded, would fundamentally alter the position.

 

Essential Functions - Include the responsibilities, which if excluded, would fundamentally alter the position.

 

Strategic Planning and Execution:  Partner with key stakeholders to develop short and long term marketing and media plans.  Work with Agencies, Regional Offices, HQ, IPC, DAs, and boards to develop strategies and tactics.  Lead program execution.  Attend key meetings and conference calls.

 

Insights:  Lead consumer insight studies.  Be the expert on the market's consumer, and translate insights into actionable recommendations to drive results.  Develop resources, processes and tools to effectively measure the performance of programs

 

Leadership: Provide strategic leadership and direction to agencies, boards, and marketing coordinators.

 

Agencies:  Provide strategic brand direction and lead efforts with creative, media, and PR agencies. Ensure ARB process is adhered to

 

Budgets: Manage region's budget forecast and spending.  Ensure monies are spent to maximize efficiencies and sales.  Ensure spending is in line with the iFAF Governance manual

 

Skills and Abilities Required

 

·         Self-Starter

·         Demonstrated strategic thinking and leadership skills

·         Track record of driving strong business results.

·         Enjoys working in a fast paced environment

·         Attention to detail and strong project management skills

·         Fluency in Turkish & English.