Director of Marketing



Company / Job Description

“Quality in Life” 

 Swissôtel Hotels & Resorts is a distinctive group of deluxe hotels where we put the emphasis on our people. We strive to provide a motivating and rewarding environment that attracts inspired and talented people who are willing to bring news ideas, use & develop their knowledge to reinvent their career path. A member of the Leading Hotels of the World and awarded Europe Luxury Hotel 2013 by World Luxury Hotel Awards, Swissotel The Bosphorus, Istanbul is a five-star luxury hotel right in the Centre of Istanbul on the European banks of the Bosphorus. Nestled, it offers 497 guest rooms and suites, featuring state-of-the-art technology and exclusive amenities. For guest staying in Executive rooms, the Swiss Executive Club lounge provides additional luxury and exclusivity. 

Director of Marketing 

  • Establishes relations with social organizations, clubs, associates, press, online media, protocol, government and municipality offices
  • Keeps the data of these sources always up-to-date in our information systems
  • Participates to various social and promotional events (even hotel’s not own event) in the hotel and outside of the hotel
  • Plays an active role to find sponsors for the events of the hotel
  • Coordinates with the local and foreign PR agencies that hotel works with
  • Follows up award applications on behalf of the hotel and participates to award ceremonies to represent the hotel
  • Welcomes and handles all press familiarization trips to our hotel
  • Supports the guest relations activities of the hotel
  • Monitors the media for the press impressions about the hotel, prepares monthly media clipping report and presents to GM and DOSM
  • Assist the DOSM by preparing newsletters or other promotional materials
  • Assist the DOSM by updating the press kit of the Hotel regularly
  • Prepares and follows up the content of Swissper magazine
  • Conducts photo shooting at hotel premises (with a professional photographer of related field) up to brand guidelines
  • Responsible to prepare all hotel collateral up to Swissotel standards
  • Works closely with design/advertisement agency in order to conduct marketing related duties
  • Assists sales team for any guest and colleague related collateral and design format
  • Identifies and analyzes issues, patterns and trends in customer requests & product performance
  • Transfers the information to the appropriate departments so that they can respond accordingly
  • Authors blog posts, articles, podcasts, videos and screencasts to communicate creative uses of networks from the simple to the very complex.
  • Reports metrics on a monthly basis including recommendations
  • Strategizes an effective marketing (above the line and below the line) strategy
  • Maximizes brand visibility on all social media avenues including Facebook, Twitter, Instagram, YouTube, Trip Advisor, Wikipedia,
  • Updates hotel’s content at all Online Travel Agencies (booking.com, Expedia.com etc.)
  • Works closely with social media agency in executing digital marketing strategy of the hotel
  • Runs social media campaigns with the help of digital marketing agency
  • Participates in professional networking by following the prominent bloggers and online writers & attending events.
  • Handles barter agreements with related partners in line with FRHI financial guidelines
  • Responsible of media buying according to set budget and hotel’s media strategy
  • Handles marketing opportunities that come from external potential partners
  • Prepares content for all organizations that hotel is part of (Istanbul Convention and Visitors Bureau, Leading Hotels of the World, Signature Travel Network, TUROB etc.)
  • Constantly seeks ways to improve the public picture and image of the hotel
  • Performs other duties and special projects as and when assigned

Required Skills

We are looking for a well organized and creative candidate with excellent communication and interpersonal skills, who is able to display a "passion for perfection" and work in a dynamic environment. In addition, the candidate should possess:  
• University Degree
• Previous leadership experience in a Sales & Marketing department required
• Experience in Sales & Marketing minimum 4 years
• Computer literate in Microsoft Window applications required
• Good command of Turkish and English, both written and verbal
• Strong interpersonal and problem solving abilities
• Highly responsible & reliable, strong analytical skills, excellent decision making skills
• Ability to work well under pressure in a fast paced environment
• Ability to work cohesively with fellow colleagues as part of a team
• Ability to focus attention on guest needs, remaining calm and courteous at all times

Additional Info

Career Level
Senior Management
Working Type
5-10 years
Ad Date
24. 06. 2016

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