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MARKETING ANALYTICS ASSISTANT MANAGER

İstanbul Avrupa Yakası
  • 7.08.2014
  • 500 - 1.000

İş Tanımı

  • Develop statistical models to forecast and predict response rate and sales that will improve efficiency of marketing programs
  • Analyze marketing and sales data
  • Analyze results of marketing programs to identify cause-effect relationships between marketing/sales and financial outcomes to optimize pricing strategy and increase profitability
  • Support Marketing and Sales teams with deep customer insights including forecasting
  • Help develop a set of standard customer metrics and build a marketing dashboard that visualizes key performance indicators and serves as a tool to identify strategic trends and actionable customer insights based on a clear understanding of business objectives – prospects, leads, acquisition, retention, purchase frequency, cross-shopping, profitability
  • Support customer segmentation efforts with analysis for targeting and messaging to our customer
  • Conduct analysis on customer lifetime values, CPA and CPL
  • Perform ROI analysis on contact strategies

Aranan Nitelikler

  • BA/BS degree, in Mathematics, Statistics, Economics or related fields
  • More than 3 years of work experience in Database Marketing and Analytics or related discipline
  • Extensive experience in data analysis
  • Expert skills in building statistical/mathematical models
  • Expert skills in manipulating large dataset
  • Strong data interpretation and communication skills; ability to summarize complex findings clearly and concisely
  • Ability to partner with external and internal groups to provide marketing team with comprehensive and thorough customer analysis to inform business strategies
  • Attention to detail and commitment to absolute accuracy and delivery of high quality work
  • Highly flexible and adapts well to a rapidly changing environment
  • Strong communication skills

Özet Bilgiler

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