Senior Marketing Specialist

In the role you will reposible from:

• Ensure coherent visualization and content of all company materials for Turkish market, based on Group guidelines
• Plan and prepare marketing related content- press releases, web content, media activities and respond to inquires
• Creative 360 marketing activations driving awareness, consideration and trial (online & offline) for all group companies
• Coordinate the business in the appropriate adoption and use of Digital Marketing,
• To develop as a part of a strategy, a management plan to maintain an adequate level of Digital Marketing activity for implementation of the strategy,
• Cooperate with local HR and Country manager to secure correct information flow within the company (update local intranet page, organize internal events)
• Develop short- and long-term marketing plans (full involvement including budgeting phase)
• Prepare and monitor annual marketing budget (for marketing and communication activities)
• Contribute and/or lead PR & Marketing projects
• Support content in Choice and Social Media
• Accountable on all social media account management and also preparing press/Blogger kits inline with company strategies
• Take detailed briefs from the stakeholder, be part of the team briefing into creative and check final output before the work is online,
• Work collaboratively with the other internal partners in order to develop them about the digital trends,
• Understands customer needs and environment by combining internal/external sources and customer engagement, with the aim to use insights and foresight to guide decisions affecting the customer,
• Ensure the correct resource is assigned to creative projects to allow for the best possible output,
• Continually track performance versus Digital Marketing strategy, review and revise the strategy as required,
• Oversee key project and media work to ensure quality standards are met.
• Work closely with Sales department and Business Unit Managers to support sales development
• Cooperate with external agencies during events and other activities

Education

Bachelor/Master’ Degree in Marketing/PR or equivalent work experience 

Language 

• Turkish – native language
• English - Advanced level allowing fluent communication, making presentations, preparing complex written statements and documents associated with performed tasks

Required Skills, Knowledge and Experience

• 2+ years of experience in PR/Marketing in any industry
• 2+ years of hands-on PR/Marketing experience within an international organization
• Marketing "know-how" (content marketing, lead generation, event marketing, corporate communication)
• Knowledge of the consumer services market In Turkey (decision makers, customer organization structure, competition) is a plus.

Competencies:

• Strong drive to achieve the best results against internal or external standards of excellence
• Strong communication skills
• Excellent planning and organizational skills
• Strong orientation towards internal and external customers, focus on identifying and exceeding their needs
• Team worker willing to co-operate across business functions and across markets
• Eager to learn new things and looking for innovative ways to achieve best results