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Mey Icki was established in 2004 as a result of Tekel's alcoholic beverages department being privatized. Since October 2011 Mey has been operating under the umbrella of Diageo PLC, the world's largest alcoholic beverage producer with a product portfolio with commercial activities in nearly 180 countries, and offices in 80. Mey Diageo’s product portfolio brands are Yeni Rakı, Tekirdağ Rakısı, Binboa, Istanblue, Smirnoff, Ciroc, Ketel One, Johnnie Walker, J&B, Baileys, Gordon’s , Zacapa, Don Julio and also Kayra Wines.
- Responsible for product development, brand related product positioning, planning and executing the brand communication strategy
- Develop marketing plans, analyze and evaluate market trends
- Execute short and lonf term brand strategies for the brand
- Coordinate the advertising strategies and executions for Atl and BTL
- Easily adaptable and passionate about digital trends, able to translate them into business opportunities for the brand.
- Follow and track the data (sales, market share) and responsible from tracking marketing budgets.
- Mobile, able to travel abroad for business purpose.
- The ability to successfully carry out multiple tasts simultneously is a must.
We are looking for
- B.A. or B.Sc. degree from a reputable university. MBA will be a plus
- Minimum 2 years of marketing & product management experience in a multinational company preferably in FMCG (beverages, wine spirits is a plus )
- Excellent command of English and good computer skills
- Channel & customer marketing experience
- Analytical mind with strong planning and organizational skills
- Result oriented and highly motivated approach with entrepreneurial drive
- High interpersonal & excellent communication skills
- No military obligation for male candidates