{"id":260,"date":"2023-12-22T09:33:36","date_gmt":"2023-12-22T09:33:36","guid":{"rendered":"https:\/\/www.yenibiris.com\/blog\/?p=260"},"modified":"2025-07-25T10:48:47","modified_gmt":"2025-07-25T10:48:47","slug":"2023-bitmeden-ik-trendlerini-yakalayin","status":"publish","type":"post","link":"https:\/\/www.yenibiris.com\/blog\/2023-bitmeden-ik-trendlerini-yakalayin\/","title":{"rendered":"2023 Bitmeden \u0130K Trendlerini Yakalay\u0131n"},"content":{"rendered":"

Son birka\u00e7 y\u0131ld\u0131r \u00e7ok net bir \u015fekilde s\u00f6yleyebiliriz ki i\u015f d\u00fcnyas\u0131 de\u011fi\u015fti, \u00e7\u00fcnk\u00fc d\u00fcnya de\u011fi\u015fti. \u00dcstelik dijitalle\u015fmeye ge\u00e7i\u015f gibi belirli bir h\u0131zla de\u011fil, bir anda oldu. Pandeminin i\u015f d\u00fcnyas\u0131na soktu\u011fu yeni kavramlar sonucunda \u00e7al\u0131\u015fan ve i\u015fveren ili\u015fkisi bamba\u015fka bir boyuta ta\u015f\u0131nd\u0131.<\/strong><\/p>\n

\u0130nsan Kaynaklar\u0131 profesyonelleri, salg\u0131n ve ard\u0131ndan gelen ekonomik yava\u015flama boyunca kurulu\u015flara rehberlik etmede \u00f6nemli bir rol oynad\u0131. Bu da a\u00e7\u0131k\u00e7a \u0130K\u2019n\u0131n \u015firketler i\u00e7erisinde etkin bir \u015fekilde konumlanmas\u0131n\u0131n b\u00fcy\u00fck farklar yaratt\u0131\u011f\u0131n\u0131 ortaya koydu.<\/p>\n

2023\u2019\u00fcn yar\u0131s\u0131n\u0131 tamamlam\u0131\u015f ve art\u0131k bu yeni d\u00fczen ola\u011fan olmaya ba\u015flam\u0131\u015fken, \u0130K\u2019n\u0131n bu y\u0131l hangi g\u00fcndemlere yo\u011funla\u015ft\u0131\u011f\u0131na bakal\u0131m.<\/p>\n

T\u00fcm \u00c7al\u0131\u015fanlar\u0131n Refah\u0131na Odaklanma<\/strong><\/h3>\n

Amerikan Psikoloji Derne\u011fi’ne (APA) g\u00f6re yakla\u015f\u0131k 5 \u00e7al\u0131\u015fandan 3’\u00fc pandeminin ard\u0131ndan i\u015fle ilgili stresin olumsuz etkileri oldu\u011funu bildiriyor. Amerikal\u0131lar\u0131n %87’si enflasyon konusunda endi\u015feli ve 10 \u00e7al\u0131\u015fandan 7’si, \u00fccretlerinin sat\u0131n alma g\u00fcc\u00fcndeki de\u011fi\u015fimlere ayak uyduramad\u0131\u011f\u0131ndan endi\u015fe ediyor. Elbette bu durum \u0130K\u2019y\u0131 da etkiliyor. Workvivo taraf\u0131ndan 2022 y\u0131l\u0131nda yap\u0131lan ara\u015ft\u0131rma, \u0130K profesyonellerinin %98’inin \u015fa\u015f\u0131rt\u0131c\u0131 bir \u015fekilde son alt\u0131 ay i\u00e7inde bir noktada t\u00fckenmi\u015flik hissetti\u011fini bildirdi\u011fini g\u00f6steriyor.<\/p>\n

O nedenle 2023\u2019\u00fcn ilk \u0130K trendi kurum genelinde \u00e7al\u0131\u015fanlar aras\u0131nda ba\u015f g\u00f6steren t\u00fckenmi\u015flik krizi i\u00e7in \u015firketlerin daha fazla sorumluluk almas\u0131. Bu \u00f6ncelikle ger\u00e7ekten gerekli oldu\u011fu i\u00e7in elbette ancak bir ba\u015fka \u00f6nemli neden ise organizasyonun devaml\u0131l\u0131\u011f\u0131na tehdit olu\u015fturmas\u0131\u2026 Sonu\u00e7 olarak, 2023’te \u0130K, kendisininkinden ba\u015flayarak \u00e7al\u0131\u015fan refah\u0131n\u0131n farkl\u0131 y\u00f6nlerine odaklanmay\u0131 g\u00fcndeminin ilk s\u0131ralar\u0131na ald\u0131.<\/p>\n

\u0130\u015fg\u00fcc\u00fc Ekosistemlerini D\u00fczenleme<\/strong><\/h3>\n

\u0130K genellikle uzun s\u00fcreli ve kal\u0131c\u0131 \u00e7al\u0131\u015fanlara odaklan\u0131r. Alt y\u00fckleniciler, ge\u00e7ici \u00e7al\u0131\u015fanlar ve tedarik zinciri ortaklar\u0131 gibi \u00e7al\u0131\u015fan gruplar\u0131 da art\u0131k marka i\u00e7in \u00f6nemli bir rol oynuyor. ADP’ye g\u00f6re \u015firketlerin yakla\u015f\u0131k %40’\u0131nda d\u00f6rt \u00e7al\u0131\u015fandan biri esnek \u00e7al\u0131\u015f\u0131yor. Bu da toplam i\u015f g\u00fcc\u00fcn\u00fcn b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131n \u0130K\u2019n\u0131n etki alan\u0131nda olmad\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Bu y\u0131l \u0130K’n\u0131n kadrolu \u00e7al\u0131\u015fanlar\u0131n \u00f6tesinde karma\u015f\u0131k i\u015f g\u00fcc\u00fc ekosistemini y\u00f6netmeye ba\u015flad\u0131\u011f\u0131 da bir y\u0131l oldu. \u0130lk olarak \u0130K, di\u011fer i\u015fg\u00fcc\u00fcn\u00fcn y\u00f6netimine aktif olarak dahil olmaya ba\u015flad\u0131. Art\u0131k alt y\u00fckleniciler, esnek \u00e7al\u0131\u015fanlar ve d\u0131\u015f katk\u0131da bulunanlar \u0130K de\u011fer zincirine entegre oluyor. Bu sadece de\u011fer yaratma a\u00e7\u0131s\u0131ndan de\u011fil ayn\u0131 zamanda risk a\u00e7\u0131s\u0131ndan da kritik \u00f6nem ta\u015f\u0131yor. \u0130K’n\u0131n ge\u00e7ici personele kar\u015f\u0131 mevcut, \u00e7o\u011fu zaman m\u00fcdahalesiz yakla\u015f\u0131m\u0131, Google gibi \u00f6nde gelen \u015firketlerin bile yeterince y\u00f6netmekte zorland\u0131\u011f\u0131 iki katmanl\u0131 bir i\u015f g\u00fcc\u00fc yarat\u0131yor.<\/p>\n

Uzaktan ve Hibrit \u00c7al\u0131\u015fma Stratejilerinin Yeniden Tan\u0131mlanmas\u0131<\/strong><\/h3>\n

Pandemi s\u00fcrecinde i\u015fler de\u011fi\u015fti. McKinsey’e g\u00f6re pandemi, i\u015fyerlerindeki dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc \u00fc\u00e7 ila d\u00f6rt y\u0131l h\u0131zland\u0131rd\u0131. \u00c7al\u0131\u015fanlar da art\u0131k buna adapte oldular. Yapt\u0131klar\u0131 i\u015f ba\u015fvurular\u0131n\u0131n b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fcn\u00fc uzaktan \u00e7al\u0131\u015fma opsiyonu olan i\u015fler i\u00e7in kullan\u0131yorlar.<\/p>\n

Bu durum esnek \u00e7al\u0131\u015fmaya kar\u015f\u0131 direncin i\u015fletmeleri rekabet a\u00e7\u0131s\u0131ndan dezavantajl\u0131 duruma d\u00fc\u015f\u00fcrece\u011fini g\u00f6steriyor. \u00d6te yandan Nature Human Behavior\u2019\u0131n 2021 y\u0131l\u0131nda yapt\u0131\u011f\u0131 ara\u015ft\u0131rma , Microsoft \u00e7al\u0131\u015fanlar\u0131n\u0131n i\u015fbirli\u011finin %25 oran\u0131nda d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc ve salg\u0131n \u00f6ncesi seviyelere k\u0131yasla uzak bir ortamda daha izole hale geldi\u011fini ortaya \u00e7\u0131kard\u0131.<\/p>\n

Buna ra\u011fmen \u00e7al\u0131\u015fanlar\u0131n %64’\u00fc, tam zamanl\u0131 olarak ofise d\u00f6nmeleri bekleniyorsa i\u015fi b\u0131rakmay\u0131 d\u00fc\u015f\u00fcneceklerini beliriyor. K\u0131sacas\u0131 hibrit \u00e7al\u0131\u015fma art\u0131k modern \u00e7al\u0131\u015fma k\u00fclt\u00fcr\u00fcn\u00fcn bir par\u00e7as\u0131 haline geldi.<\/p>\n

\u00c7al\u0131\u015fanlar yeni d\u00f6nemde a\u00e7\u0131k ileti\u015fim ve modern politikalar\u0131 \u00f6nemsiyor. \u0130K uygulay\u0131c\u0131lar\u0131n\u0131n 2023 y\u0131l\u0131nda i\u015fin nas\u0131l, nerede ve ne zaman yap\u0131laca\u011f\u0131na ili\u015fkin net ilkeler belirlemek \u00fczerine \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc\u011f\u00fc g\u00f6r\u00fcl\u00fcyor.<\/p>\n

CHRO’nun Geli\u015fen Rol\u00fc<\/strong><\/h3>\n

\u0130nsan Kaynaklar\u0131 2020’nin ba\u015f\u0131ndan beri ilgi oda\u011f\u0131. \u00c7o\u011fu \u015firkette CHRO, genel politikalar, i\u015f s\u00fcreklili\u011fi, \u00e7al\u0131\u015fan g\u00fcvenli\u011fi ve \u00fcretkenlikle ilgili tart\u0131\u015fmalarda y\u00f6netim kurulu toplant\u0131lar\u0131nda \u00f6n s\u0131ralarda yer ald\u0131. CHRO\u2019lar \u00e7evresel ve sosyal ve kurumsal y\u00f6netim hedeflerine de \u00f6nc\u00fcl\u00fck ediyor. \u00c7al\u0131\u015fanlar CEO\u2019lar\u0131ndan da bu konularda duyarl\u0131l\u0131k bekliyor. CEO’nun de\u011fi\u015fen rol\u00fc, CHRO’ya \u00e7al\u0131\u015fanlar\u0131n duygular\u0131n\u0131 anlama ve CEO’ya ne zaman konu\u015faca\u011f\u0131 ve ne s\u00f6yleyece\u011fi konusunda tavsiyelerde bulunma olana\u011f\u0131 b\u0131rak\u0131yor.<\/p>\n

Amaca Y\u00f6nelik Organizasyonlar Yaratmak<\/strong><\/h3>\n

2023 ayn\u0131 zamanda \u0130K’n\u0131n amaca odaklanan organizasyonlar yaratmak i\u00e7in \u00e7al\u0131\u015ft\u0131\u011f\u0131 bir y\u0131l. \u015eirketin amac\u0131n\u0131 \u00e7evresel, sosyal ve kurumsal hedeflerle ili\u015fkilendirmek ve bu hedefleri i\u015fveren markas\u0131n\u0131n a\u00e7\u0131k bir par\u00e7as\u0131 haline getirmek, \u0130K’n\u0131n etki alan\u0131n\u0131 geni\u015fletiyor. \u00d6zg\u00fcn ve ama\u00e7lar\u0131 do\u011fru belirlenmi\u015f kampanyalar olmas\u0131 de\u011fer kat\u0131yor. \u0130nsan Kaynaklar\u0131 do\u011fru uygulamalar yaparak hem gen\u00e7 \u00e7al\u0131\u015fanlar\u0131 hem de deneyimli \u00e7al\u0131\u015fanlar\u0131 \u015firketin b\u00fcnyesine katabilir.<\/p>\n

Daha Kapsay\u0131c\u0131 \u0130K Uygulamalar\u0131yla \u00c7al\u0131\u015fan D\u00f6ng\u00fcs\u00fcne Dahil olmak<\/strong><\/h3>\n

\u00c7e\u015fitlilik, e\u015fitlik, kat\u0131l\u0131m ve aidiyet (DEIB) art\u0131k \u00e7ok daha fazla ki\u015finin g\u00fcndeminde. Fortune 100 \u015firketlerinin hepsinin DEI giri\u015fimleri web sitelerinde \u00f6zetleniyor ve %49’unun \u00f6zel bir DEI giri\u015fimi lideri var. Her ne kadar \u015fu anda \u00e7e\u015fitlilik anlam\u0131ndaki uygulamalar daha \u00e7ok i\u015fe al\u0131m\u0131 kaps\u0131yor olsa da \u00e7al\u0131\u015fan ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn t\u00fcm ad\u0131mlar\u0131nda olmas\u0131 \u00f6nemli. Terfide e\u015fitlik, maa\u015fta e\u015fitlik gibi konu ba\u015fl\u0131klar\u0131 \u0130K\u2019n\u0131n \u00f6nemli g\u00fcndem maddeleri halini ald\u0131.<\/p>\n

Liderlik Becerilerini Geli\u015ftirmek<\/strong><\/h3>\n

Pandemi sonras\u0131 s\u00fcre\u00e7te ortaya at\u0131lan b\u00fcy\u00fck istifa dalgas\u0131 sonras\u0131 bir\u00e7ok \u015firket ellerindeki deneyimli \u00e7al\u0131\u015fanlar\u0131n\u0131 kaybetmemek i\u00e7in onlar\u0131 y\u00f6netici pozisyonuna getirdi. Yine yetenek s\u0131k\u0131nt\u0131s\u0131n\u0131n olmas\u0131 deneyimsiz ki\u015filerin y\u00f6netim kademelerinde olmalar\u0131na neden odu. Bunlarla beraber \u0130nsan Kaynaklar\u0131 i\u00e7in uzak ekiplere liderlik eden, hibrit \u00e7al\u0131\u015fmay\u0131 y\u00f6neten ve insan odakl\u0131 bir yakla\u015f\u0131mla \u00e7al\u0131\u015fan liderlerin de\u011fi\u015fen beklentileri gibi \u00fcstesinden gelinmesi gereken ba\u015fka zorluklar da var. Bu noktada 2023\u2019te \u0130K\u2019n\u0131n rol\u00fc de\u011fi\u015fiyor. \u0130nsan Kaynaklar\u0131 bu y\u0131l liderlere beceri kazand\u0131rmaya da yat\u0131r\u0131m yap\u0131yor.<\/p>\n

Kaynak:<\/strong> AIHR<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Son birka\u00e7 y\u0131ld\u0131r \u00e7ok net bir \u015fekilde s\u00f6yleyebiliriz ki i\u015f d\u00fcnyas\u0131 de\u011fi\u015fti, \u00e7\u00fcnk\u00fc d\u00fcnya de\u011fi\u015fti. \u00dcstelik dijitalle\u015fmeye ge\u00e7i\u015f gibi belirli bir h\u0131zla de\u011fil, bir anda oldu. Pandeminin i\u015f d\u00fcnyas\u0131na soktu\u011fu yeni kavramlar sonucunda \u00e7al\u0131\u015fan ve i\u015fveren ili\u015fkisi bamba\u015fka bir boyuta ta\u015f\u0131nd\u0131. \u0130nsan Kaynaklar\u0131 profesyonelleri, salg\u0131n ve ard\u0131ndan gelen ekonomik yava\u015flama boyunca kurulu\u015flara rehberlik etmede \u00f6nemli […]<\/p>\n","protected":false},"author":10,"featured_media":268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,19,129],"tags":[76],"class_list":["post-260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-insan-kaynaklari","category-kariyer-gelisimi","tag-ik-trendleri"],"_links":{"self":[{"href":"https:\/\/www.yenibiris.com\/blog\/wp-json\/wp\/v2\/posts\/260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yenibiris.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yenibiris.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yenibiris.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yenibiris.com\/blog\/wp-json\/wp\/v2\/comments?post=260"}],"version-history":[{"count":5,"href":"https:\/\/www.yenibiris.com\/blog\/wp-json\/wp\/v2\/posts\/260\/revisions"}],"predecessor-version":[{"id":430,"href":"https:\/\/www.yenibiris.com\/blog\/wp-json\/wp\/v2\/posts\/260\/revisions\/430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yenibiris.com\/blog\/wp-json\/wp\/v2\/media\/268"}],"wp:attachment":[{"href":"https:\/\/www.yenibiris.com\/blog\/wp-json\/wp\/v2\/media?parent=260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yenibiris.com\/blog\/wp-json\/wp\/v2\/categories?post=260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yenibiris.com\/blog\/wp-json\/wp\/v2\/tags?post=260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}