Marketing Manager

İstanbul Avrupa Yakası
  • 05.10.2021
  • 0 - 50
  • 844 Görüntüleme

İş Tanımı

JOB SUMMARY

The Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role is fully connected into resources in their region; Marketing and Communication Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization.

This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.

Aranan Nitelikler

Required:
2-year degree from an accredited university in Marketing, Public Relations,Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferredOR 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred. 
Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
Manages F&B media schedules and verifies prompt settlement of accounts.
Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups Executes email marketing, and display advertising.
Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives. Verifies all advertising for the hotel in digital channels is in alignment with  brand voice.
Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.
Helps with the publication of hotel’s newsletter(s). Supports communications duties and functions as deemed necessary.
Assists in the liaison and execution of joint F&B promotions. Works with eCommerce to verify the Hotel’s website and related websites are updated on a regular basis.
Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.

Özet Bilgiler

İstanbul Marriott Hotel Şişli Aydınlatma Metni

Kişisel Verilerin Korunması Kanunu ile ilgili mevzuat ve yasal düzenlemelerden kaynaklanan faaliyetlerimiz çerçevesinde kişisel verilerinizin işlenmesi, saklanması ve aktarılması ile ilgili veri sahiplerini aydınlatmak amacıyla işbu Kişisel Verilerin İşlenmesi Aydınlatma Metni’ni......
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Istanbul Marriott Hotel Sisli, kozmopolit Şişli semtinde, misafirlerine günlerini ulaşım sorunu yaşamadan geçirebilecekleri ve Istanbulun tarihiyle ilgi çeken semtlerinden Kapalıçarşı -Sultahmet’e bir kaç metro durağı mesafesinde. Istanbul Marriott Hotel Sisli,misafirlerine, en son teknolojiyi kullanarak yapacakları etkinliklerde, sosyal organizasyon, düğün resepsiyonlarında, toplantılarda, mükemmel ev sahipliği ilkesiyle en iyi hizmeti sunuyor.

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The Dish Room Restoran Teras  ve My Bar, lüks bir yiyecek ve içecek ayrıcalığı sunarak, misafirlerini çeşitli ve özenle seçilmiş  ülkelerinin lezzetleri ve şefleriyle buluşturuyor.

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