Barem Research International

Barem Research International Hakkında

Barem Research International was founded by Prof. Dr. Orhan Demirhindi, Assoc. Prof. Dr. Pervin Olgun and Günay Erfa Kocabaş in Istanbul, 1982. Barem has enjoyed a rapid growth with its dedication to quality and accuracy. In 1983 Barem started the large-scale retail audit surveys, first of its kind in Turkey.

What makes Barem top of mind among its clients is mainly, the highest quality assurance Barem provides in all studies regardless of the size of the studies. Barem during its early times was the first among market research companies to reach a survey of interviewing of more than 100.000 outlets in Turkey. This figure was the most eminent for a local case such as this. Also, Barem was again the first to adopt implementation of the interviews via bar-code readers, CAPI (computer aided personal interview), and CATI (computer aided telephone interview).

Barem, being dedicated to expand the research market in Turkey as well, through international expertise and know-how, has become the 45th member of Research International in 1994. More than two decades of experience in the Turkish market combined with the benefits of being a part of an international network creates a dynamism and synergy that contributes to Barem Research International's increasing reputation.

Over the past 19 years, Barem Research International has grown its business together with its clients, ranging into a wide scope of sectors, by investing heavily in human resources and physical-technical infrastructure. Barem Research International has built up a dynamic team of research professionals, who come from various backgrounds and have been exposed to heavy on-the-job and formal local and international research training.

Barem Research International's principle is not only to act as a research provider, but to approach market research aiming to understand the needs, wants and problems of its business partners, and thereby to offer a suitable and feasible research plan according to the client's requirement, with high reliability, and accuracy. Barem Research International presents the results and appropriate solutions with a scientific and meticulous approach, basing each recommendation on solid research findings.

"All the services drawn on the wide spectrum of expertise within our uni organisation. Whether your focus is national or global, we offer you talented people who apply objective, original thinking to your issues."

Jon Wilkinson
Chairman/ CEO Research International Group

Barem Research International is a full service market research agency offering small-scale to large-scale studies. In addition to conventional research techniques, Research International offers a number of internationally acknowledged and successful proprietary research techniques. MICROTEST for Product development and sales forecast, LOCATOR for Brand image and brand positioning, BPTO for Pricing, PUBLITEST for Advertising pre-testing, TRACE for Advertising tracking, SMART for Customer and employee satisfaction, EQUITY ENGINE for measuring brand equity and for helping to create strategies to maximise it, LOYALTY DRIVER for producing recommendations to win and retain loyal customers.

Organisational Capabilities

Barem Research International offers nationwide coverage in terms of field organisation. Its headquarters are in Istanbul and it has regional offices in the other large cities of Turkey, in Ankara, Izmir, and Adana. It also maintains representatives in Bursa, Samsun, Diyarbakir and Erzurum, enabling studies in rural as well as urban areas. With an interviewer team of over 300, Barem Research International is capable of handling projects all around Turkey. With a force of 8 field executives, 6 executive assistants and numerous field supervisors, fast & accurate results are obtained.

As well as the common processes, such as face-to-face interviewing techniques, Barem Research International has also resources for technologically advanced interviewing techniques. These are CAPI, CATI and Web Research. With over 20 portable personal computers, CAPI projects can be realised rapidly. As well, a call centre with 25 interviewer PCs is also capable of realising studies with tight deadlines.

Barem Research International is also capable of realising projects not only in Turkey, but in some of the surrounding countries. By the year 2001, Barem Research International is announced as the coordinator of the NAMET-CA (North Africa, Middle East, Turkey - Central Asia) region of the Research International, which consists of 25 countries.

The company allocates a special task force experienced in a variety of areas, including statistics, sociology, psychology, economics, health & medicine, international relations, public administration, engineering and agronomy, which adds value to its extensive research experience in both qualitative and quantitative studies.
These experts, adherent to the highest standards of research and client servicing, are trained to offer expertised Research International proprietary techniques, while adding value to the most sophisticated, powerful approaches in market research today, in their studies. Barem Research International has also the ability to carry out large-scale studies in a cost-effective manner and with the benefit of shared knowledge with offices worldwide.

With its extensive capabilities, Barem Research International's two pairs of focus discussion rooms, with one-way mirror facility. This system enables our clients to enjoy viewing the groups, as if they are in the middle of the discussion, experiencing them as if they were the participants themselves. Simultaneous translation and watching groups on TV screen are Barem Research International standards for the group discussion facilities.

Barem genel şirket bilgileri için tıklayınız!

Barem Research International Genel Müdürlüğüİstanbulilinde bulunmaktadır.

Barem Research International adres ve iletişim bilgileri:

Adres:Darülaceze Cad. Cemal Baki Gürsoy İş Merkezi No:30 Okmeydanı Şişli

Web Sitesi:http://www.barem.com.tr

Daha Fazla