YBWEB02
Bu ilan yayından kaldırılmıştır.

Digital Analytics Specialist

İstanbul Avrupa Yakası
  • 30.08.2016
  • 50 - 100 Arası Aday Başvurdu
  • 1899 Görüntüleme

İş Tanımı

We are looking for a full-time Digital Analytics Specialist who will participate in analyzing conversion funnel/user journey and identifying areas where new strategies can be implemented to reach the business goals.

The primary responsibility of the Digital Analytics Specialist will be:

  • Analyze conversion funnel/user journey and identify areas where new strategies can be implemented to reach the business goals,
  • Identifying and optimizing acquisition channels to reach traffic and lead generations goals, including search (Adwords), social (Facebook, Instagram, Twitter), traditional ad networks, programmatic buying and direct partnerships, ASO, and A/B testing encompassing monthly budgets and strict ROI targets,
  •  Lead, manage, and optimize all customer communications channels including email, push, and web notification; to current and prospective customers to drive acquisition and retention goals,
  •  Lead the testing, development, and execution of programs aimed at improving user engagement,
  • Work with Product team to optimize landing pages, conversion funnels and onboarding experience,
  • Conducting qualitative and quantitative approach for deeper understanding of the behavior of audience segment,
  • Develop clear and measurable goals, report progress regularly, communicate final results, and re-incorporate results to improve the next cycle. 

Aranan Nitelikler

Desired Skills and Experience

Knowledge and Skills

Must haves:

  • 3+ years of digital marketing experience, with expertise in digital acquisition and conversion optimization across multiple channels in both web and mobile ecosystems,
  • Exceptional skills in creative problem solving, study and reporting design, time management, self-confidence, analysis, accountability, practicality, client relations, communication, and presentation.
  • Strong knowledge of Paid/PPC advertising, digital media planning, execution, optimization, email marketing, and search engine optimization. Experience working on brands with content-rich engagement strategies is a plus,
  • Expert knowledge of website optimization, with a focus on landing page conversion and A/B testing to boost the performance of any channel,
  • Knowhow in Communication/Remarketing Channels such as Mailing, CRM, Push/Web Notification,
  • Thorough understanding of journey in any device type to turn user into loyal customer,
  • Ability to translate customer insights into performance uplift activities that achieve tangible results,
  • Expert at using Google Analytics and Marketing Automation Tools
  • Ability to pivot and adapt to shifting priorities without missing a beat with “test and learn” mindset with a track record of innovation,
  • Strong project/campaign management skills,
  • Exceptional passion for testing, analyzing and iterating.
  • Excellent communication skills required
  • Strong presentation skills
  • Good to haves:
  • Experience with data mining
  • Experience with working software development teams
  • Experience with Javascript
  • Experience with the Atlassian Software Development and Collaboration Tools (Jira, Confluence)
  • PAYLAŞ

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