Digital Marketing Specialist

We are looking for "Digital Marketing Specialist" to join our E-Business team.

Job Requirements

• Turning high level business requirements into viable optimisation solutions,
• Support the day to day execution for digital marketing campaigns,
• Provide reporting on results as well as recommendations for next steps,
• Being the digital optimisation subject matter expert, advising the business teams on the optimal ways to utilise optimisation tools,
• Develop, generate, and interpret periodic performance reports to perform ongoing site traffic analysis, monitor organic search placement, and evaluate the effectiveness of the overall SEO and other digital channel strategy,
• Perform onpage optimization, including content management and improvement,
• Implement best practices for SEO in order to drive rankings and ROI,
• Track, analyze and measure the performance of all search engine marketing results and manage projects to optimize rankings,
• Execute tactical and strategic deliverables for SEO campaigns, including link building, content development, site analysis and other practices,
• Responsible for conducting all research, including competitor analysis, researching and defining keywords and the appropriate landing pages to target for ranking, as well as meta data writing/placement.

• Strong understanding of the technical implementation of SEO strategies and tracking,
• Experience working with SEO tools,
• Bachelor’s degree, preferably in Engineering, Statistics, Mathematics, Business, Economics or Computer Science,
• Excellent verbal and written communication skills in English,
• Strong organizational skills, time management and attention to detail,
• Ability to think creatively and work independently,
• Excellent Excel skills.