Digital Analytics Specialist

We are looking for a full-time Digital Analytics Specialist who will participate in analyzing conversion funnel/user journey and identifying areas where new strategies can be implemented to reach the business goals.

The primary responsibility of the Digital Analytics Specialist will be:

• Analyze conversion funnel/user journey and identify areas where new strategies can be implemented to reach the business goals,
• Identifying and optimizing acquisition channels to reach traffic and lead generations goals, including search (Adwords), social (Facebook, Instagram, Twitter), traditional ad networks, programmatic buying and direct partnerships, ASO, and A/B testing encompassing monthly budgets and strict ROI targets,
•  Lead, manage, and optimize all customer communications channels including email, push, and web notification; to current and prospective customers to drive acquisition and retention goals,
•  Lead the testing, development, and execution of programs aimed at improving user engagement,
• Work with Product team to optimize landing pages, conversion funnels and onboarding experience,
• Conducting qualitative and quantitative approach for deeper understanding of the behavior of audience segment,
• Develop clear and measurable goals, report progress regularly, communicate final results, and re-incorporate results to improve the next cycle. 

Desired Skills and Experience

Knowledge and Skills

Must haves:

• 3+ years of digital marketing experience, with expertise in digital acquisition and conversion optimization across multiple channels in both web and mobile ecosystems,
• Exceptional skills in creative problem solving, study and reporting design, time management, self-confidence, analysis, accountability, practicality, client relations, communication, and presentation.
• Strong knowledge of Paid/PPC advertising, digital media planning, execution, optimization, email marketing, and search engine optimization. Experience working on brands with content-rich engagement strategies is a plus,
• Expert knowledge of website optimization, with a focus on landing page conversion and A/B testing to boost the performance of any channel,
• Knowhow in Communication/Remarketing Channels such as Mailing, CRM, Push/Web Notification,
• Thorough understanding of journey in any device type to turn user into loyal customer,
• Ability to translate customer insights into performance uplift activities that achieve tangible results,
• Expert at using Google Analytics and Marketing Automation Tools
• Ability to pivot and adapt to shifting priorities without missing a beat with “test and learn” mindset with a track record of innovation,
• Strong project/campaign management skills,
• Exceptional passion for testing, analyzing and iterating.
• Excellent communication skills required
• Strong presentation skills
• Good to haves:
• Experience with data mining
• Experience with working software development teams
• Experience with Javascript
• Experience with the Atlassian Software Development and Collaboration Tools (Jira, Confluence)