Performance Marketing Specialist (SEM-Affiliate etc.)

İstanbul Anadolu Yakası

İş Tanımı

Follow up, analyze and report digital marketing campaigns and strategies across different channels,
Follow up and manage communication of SEM, Affiliate and 3. Party Agencies,
Have a good understanding in e-commerce industry,
Strong analytical skills and enjoy the data,
Analyze ad performance against campaign and business objectives, make recommendations for optimization,
Support SEO strategies by identifying in-market keyword opportunities,
Collaborate with digital agency on day-to-day operations and campaign strategy,
Measure the performance of marketing campaigns, develop KPI reports that tell the story behind the data to non-technical team members and communicate your findings to diverse stakeholders,
Measure, analyze, test, and rapidly develop campaigns, ads, and conversion elements to increase efficiency,
Compile, review and communicate weekly/monthly qualitative and quantitative reports on digital marketing performance, driving actionable insights for future efforts
Build dashboards, reporting, and models for the marketing funnel to project future marketing performance, drive strategy and budget allocation, and uncover opportunities to improve customer acquisition efficiency.

Bachelor’s degree from a reputable university in the fields of engineering, economics, business or other related departments,Minimum 3 years of experience running performance marketing campaigns.
Outstanding analytical skills and a desire to use data in creative ways to drive and measure results,
Proficiency in the use of Adwords, Facebook Ads, Google Analytics and MS Excel,Excellent written and verbal communication skills in English,
No military obligation for male candidates are preferred,
Time management skills and the ability to prioritize in a fast paced work environment,
Strong analytical and problem solving skills,
Having strong communication skills and being a good team player,
Be open-minded, enthusiastic, eager to learn.