BRAND MANAGER

The Primary responsibilities of the role include:
• Participates on a cross-functional team to help develop new product launch programs from concept to launch ensuring we are meeting defined timelines and launch goals.
• Analyzes historical product launches, noting sales performance and important lessons learned for the company to improve the innovation process.
• Performs in-market competitive audits to understand trends and company goals to help identify product categories to enter as future sources of growth.
• Delivers product launch assets to sales teams (located in the US) which could include, but is not limited to, website assets, ingredients, artwork renderings and go-to-market launch plans.
• Conducts analysis and periodical reviews of brands, competitor, category, consumer trends to enhance the brand’s performance in a highly competitive market.
• Leads new packaging design with internal teams and/or agency partners.
• Works with creative and marketing teams to create launch messaging that aligns with brand strategy and company business goals.
• Evaluates product/category portfolio and advises on changes (updates, additions and deletions) to the overall portfolio.

Brand Manager- New Product Development 

Reporting directly to the company’s Design Director in Turkey and Marketing Team in the US, the Brand Manager will assist in stewarding the company’s new product launches. From concept to launch, the Brand Manager will help move forward Delta Group's innovation pipeline ensuring it aligns with the overall brand strategy and company goals. The Brand Manager will also assist in moving forward line extensions and renovations to Delta Group's current portfolio of products which includes 500+ SKUs, predominantly marketed in the US and nearby markets.

• Bachelor’s degree in Marketing, Communications or related field preferred. 
• 4-6 years’ experience in brand management or project management for a CPG brand(s); household or personal care products experience preferred.

• A strong candidate is a true process owner and qualified decision maker that can work under time pressure in an environment where attention to detail is crucial.