Cluster Assistant Marketing Manager

The Cluster Marketing Assistant Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Cluster Manager of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role assists with building deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization.

• Assists in the development, co-ordination and execution of all communications activities.
• Helps with the publication of hotel’s newsletter(s).
• Supports communications duties and functions as deemed necessary.
• Assists in the liaison and execution of joint F&B promotions.
• Works with the Manager of Marketing and Communication to verify the Hotel’s website and related websites are updated on a regular basis.
• Provides marketing assistance and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
• Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.
• Performs other reasonable job duties as assigned by manager.
• Hotel Marketing and Advertising
• Public Relations and Visual Asset Management
• Direct Marketing and Collateral Development

• Social Media Content Management and Digital Marketing

1. Supports facilitation of social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
2. Assists with promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media
3. Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.

2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred

OR

4-year bachelor's degree in Marketing, Public Relations, Business, or related major; no work experience required.