İş Tanımı
A Marketing & Communications Manager will develop and implement the marketing plan and activities for
Adana HiltonSA & Mersin HiltonSA & Ankara HiltonSA hotels to increase brand awareness, communicate promotions to all relevant target markets and address hotels business needs.
Position will be based in İstanbul.
What will I be doing?
As Marketing & Communications Manager, you will develop and implement the marketing and PR plan and activities for Adana HiltonSA & Mersin HiltonSA & Ankara HiltonSA to increase brand awareness, communicate promotions to all relevant target markets and address hotels business needs. Specifically, a Marketing & Communications Manager will perform the following tasks to the highest standards:
- Develop, proactively manage and implement the annual cluster PR plan to include media relations, social media, internal communications, eCommerce, brand recognition and loyalty marketing within budget guidelines
- Identify PR opportunities using competitive environment analysis, topical news and consumer trends
- Manage the roll out of marketing & communications initiatives to support the hotel in meeting their targets, also by leveraging key function activity with regional marketing, corporate communications, e-commerce, marketing operations, strategic partnerships and Hilton Honors
- Manage all internal communications initiatives and strategies to include developing stories, filming, responding to requests quickly, sharing information with key stakeholders and ensuring all written work is accurate, professional and brand compliant
- Manage the roll out of PR initiatives to support the hotels in meeting their revenue targets, also by leveraging key function activity with regional marketing, regional communications, eCommerce, marketing operations, strategic partnerships and Hilton Honors and third party distribution
- Recognise and execute PR opportunities for the loyalty program Hilton Honors as well as other incentive programmes on hotel level
- Respond to customer postings as appropriate tackling any customer complaints/issues and seeking to ‘engage’ with customers at all opportunities using relevant tools/techniques
- Develop and maintain good working relationships with various levels of Hilton’s personnel including corporate and regional marketing and communications teams, corporate brand, eCommerce, loyalty and partnerships teams
Aranan Nitelikler
What are we looking for?
A Marketing & Communications Manager serving Hilton brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:
- 5+ year Marketing & Communications experience
- Experience of developing, creating and managing promotional campaigns and PR activities with associated costs and working to budget restraints
- Complete understanding of key functions relating to Cluster PR strategies and initiatives whilst managing multiple work streams
- College Degree in Marketing, Communications, Public Relations or Hotel Management
- Experience of managing and motivating a team along with evidence of driving successful team results
- Proven knowledge of creating, leading and managing fundamental and complex projects to tight deadlines
- Experience in developing and implementing effective and realistic PR plans and strategies, including budget evaluation, extensive communication written work, management and reporting
- Outstanding communication skills in all areas of writing, listening and speaking English. High proficiency of native language dependant on location of roleCommunicates key information effectively to all levels of management using a variety of communication tools
- Proficiency in Microsoft Office applications, budget management, project and time management
- Able to think analytically, critically and strategically when faced with unique opportunities and/or challenges, prioritising and identifying productive solutions
- Demonstrates a sound understanding of commercial awareness and has the ability to influence others in key situations whilst maintaining positive relationships
- Executes calculated risks with pre-determined successful outcome
- Able to relate to the PR and communications world and adapt to changing priorities quickly and with ease
- An accomplished leader offering excellent judgement, time management and decision making skills
- Outstanding listening and writing skills, has the skills to enthuse and excite others and the talent to convey information with key internal and external stakeholders effectively
- Strong persuasive and influencing skills coupled with compassion and understanding in reaching best possible conclusion for the benefit of the company
- Friendly demeanour, positive, enthusiastic and delivers strong customer focused work ethic
- Excellent problem solving and decision making skills who can work autonomously whilst keeping all parties informed
- Creatively minded and has a desire to work in marketing and PR for the hospitality industry
- Demonstrated self-starter with excellent attention to detail
- High energy and the ability to motivate and manage a team - leading by example
- Resourcefulness, customer focused and results oriented
- Good understanding of Hilton, its core values and management structure
What will it be like to work for Hilton? Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!
