Programmatic Advertising Executive

As a Programmatic Advertising Executive you will join to Digital Advertising an Sales Department of Doğan TV Holding. You will be responsible of programmatic income of all digital platforms of DTVH such as kanald.com.tr, cnnturk.com etc. You will be in touch with the third party sales houses of our digital inventory and help Digital Advertising and Sales Department to make strategic decisions about programmatic advertising operations like floor pricing, delivery rules, etc. 

Responsibilities

Managing and optimizing all programmatic actions of DTVH digital inventory.

Establishing and sustaining relationships with various third parties like sales houses, DSPs, Ad networks etc.

Defining right KPI for each digital asset or digital ad product.

Identifying, evaluating, optimizing and negotiating the programmatic advertising rules like pricing, delivery rules, etc.

Continuously testing and delivering new approaches based on different kinds of testing

Making researches about programmatic advertising market to have a deeper understanding.

Requirements

2 years Experience with Google Adwords, Analytics, AdX, Display&Programmatic Advertising

Advanced Microsoft Office Applications skills

University Degree from a reputable university, preferably engineering, statistics or economics.

Strong analytical skills with a very careful attention to detail in every step of operation and analysis.

Excellent level of written and spoken English

Excellent written and oral communication skills.