- 200 - 500 Arası Aday Başvurdu
- 2732 Görüntüleme
Be a part of the Subway® Group-the world’s largest quick service restaurant franchisor and recognized leader in the Quick Service industry. With more than 44,000 restaurants in over 110 countries we continue to add talent to our team at our office in Istanbul European Side (Bağcılar – Basın Ekspres Yolu).
Position Profile for: Marketing Manager
The description listed below is representative of the knowledge, skill and/or abilities that may be required. It is not intended to be construed as an exhaustive list and may be altered at any time as deemed necessary by management. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties.
Primary purpose of this position: The Marketing Manager will partner with the franchisee community, advertising agencies, and development agents to grow profitable same store sales while delivering excellent service to franchisees. He/She will lead the marketing efforts and build the Subway Brand equity in country by translating consumer insights into tangible programs that drive results.
Reports to Position: Reports to Country Manager – Dotted line to Head of Marketing
Department: Marketing & Advertisement
· Analytical skills
· Technical Skills/Tech Savvy
· MARKETING CAPABILITIES (know what & know How)
· Critical thinking
· Project management skills
· Holistic Approach
Years of Experience
How many years of experience are needed to be successful in this position: 5-7 years foodservice experience, preferably with agency or corporate brand marketing/field marketing teams in relative country.
Major/Discipline: Marketing/Advertising/Related field
Degree : University degree
Technical Skill or Capability:
· Creativity & Innovation
· Collaboration AND exceptional communication
Certification or Skill Level Requirement:
· Social /Digital Media Skills
· Process Design Skills
Job Functions – Include the responsibilities, which if excluded, would fundamentally alter the position.
Essential Functions - Include the responsibilities, which if excluded, would fundamentally alter the position.
Strategic Planning and Execution: Partner with key stakeholders to develop short and long term marketing and media plans. Work with Agencies, Regional Offices, HQ, IPC, DAs, and boards to develop strategies and tactics. Lead program execution. Attend key meetings and conference calls.
Insights: Lead consumer insight studies. Be the expert on the market's consumer, and translate insights into actionable recommendations to drive results. Develop resources, processes and tools to effectively measure the performance of programs
Leadership: Provide strategic leadership and direction to agencies, boards, and marketing coordinators.
Agencies: Provide strategic brand direction and lead efforts with creative, media, and PR agencies. Ensure ARB process is adhered to
Budgets: Manage region's budget forecast and spending. Ensure monies are spent to maximize efficiencies and sales. Ensure spending is in line with the iFAF Governance manual
Skills and Abilities Required
· Demonstrated strategic thinking and leadership skills
· Track record of driving strong business results.
· Enjoys working in a fast paced environment
· Attention to detail and strong project management skills
· Fluency in Turkish & English.
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