YBWEB03

Search Engine Optimization Specialist (SEO)

İstanbul Anadolu Yakası
  • 23.07.2019
  • 0 - 50 Arası Aday Başvurdu
  • 1317 Görüntüleme

Job Description

  • Supporting technical SEO reviews of websites
  • Supporting the development of SEO Strategies
  • Helping develop content marketing strategies and campaigns
  • Keyword research & content recommendations
  • Tracking, monitoring and reporting using Google Analytics and other tools
  • Producing monthly / weekly reports
  • Ensure all campaigns are implemented, tracked, and reported correctly and according to strict deadlines.
  • Oversee the performance of SEO campaigns and ensure that key insights are incorporated into future activity (Monitor and report KPIs and technical issues across all websites)
  • Monitor industry trends and updates and report back on insights to Manager
  • Create, implement and track Ad campaigns
  • Proactively analyze and optimize running Ad campaigns (keyword research, keyword optimization, ad placement, targeting, testing)
  • Define and execute new Ad campaigns aligned with business goals
  • Perform Competitive Analysis
  • Assess landing pages that are used in search engine marketing campaigns
  • Continuously report for ads performance to upper management

Required Skills

  • +4 years of experience in SEO
  • A good understanding of all aspects of on-site and off-site SEO
  • Experience using SEO tools such as Search Console, Deepcrawl, Screaming Frog, SEMrush, SEO Monitor, Ahrefs etc.
  • Familiar with other digital marketing aspects
  • Strong communication and management skills
  • Strong time management skills
  • Keen on planned working discipline with appointed KPIs
  • Good at working with client’s content and software team
  • HTML, JS, CSS, API knowhow is a plus for technical SEO audits
  • Experience on advertising channels including Facebook, Twitter, LinkedIn and Google
  • End to end management ability of Ad campaigns (define, execute, measure & optimize)In-depth understanding of key industry metrics (CPC, CTR, CPA, ROAS, Quality Score)
  • Proficiency with various types of ads including: Search, Display, Remarketing and Video Ads
  • Exceptional analytical skills to measure the success of the campaigns
  • Familiarity with Google Analytics or other third party analytics and optimization tools
  • Familiarity with SEO best practices, up-to-date techniques, ranking factors and principlesAbility to work both independently and as a member of a cross functional team
  • Good command of English
  • A passion to learn and keep up with the cutting edge technologies

Summary Info

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