Search Engine Optimization Specialist (SEO)

İstanbul Anadolu Yakası

İş Tanımı

Supporting technical SEO reviews of websites
Supporting the development of SEO Strategies
Helping develop content marketing strategies and campaigns
Keyword research & content recommendations
Tracking, monitoring and reporting using Google Analytics and other tools
Producing monthly / weekly reports
Ensure all campaigns are implemented, tracked, and reported correctly and according to strict deadlines.
Oversee the performance of SEO campaigns and ensure that key insights are incorporated into future activity (Monitor and report KPIs and technical issues across all websites)
Monitor industry trends and updates and report back on insights to Manager
Create, implement and track Ad campaigns
Proactively analyze and optimize running Ad campaigns (keyword research, keyword optimization, ad placement, targeting, testing)
Define and execute new Ad campaigns aligned with business goals
Perform Competitive Analysis
Assess landing pages that are used in search engine marketing campaigns
Continuously report for ads performance to upper management

+4 years of experience in SEO
A good understanding of all aspects of on-site and off-site SEO
Experience using SEO tools such as Search Console, Deepcrawl, Screaming Frog, SEMrush, SEO Monitor, Ahrefs etc.
Familiar with other digital marketing aspects
Strong communication and management skills
Strong time management skills
Keen on planned working discipline with appointed KPIs
Good at working with client’s content and software team
HTML, JS, CSS, API knowhow is a plus for technical SEO audits
Experience on advertising channels including Facebook, Twitter, LinkedIn and Google
End to end management ability of Ad campaigns (define, execute, measure & optimize)In-depth understanding of key industry metrics (CPC, CTR, CPA, ROAS, Quality Score)
Proficiency with various types of ads including: Search, Display, Remarketing and Video Ads
Exceptional analytical skills to measure the success of the campaigns
Familiarity with Google Analytics or other third party analytics and optimization tools
Familiarity with SEO best practices, up-to-date techniques, ranking factors and principlesAbility to work both independently and as a member of a cross functional team
Good command of English
A passion to learn and keep up with the cutting edge technologies