Marketing Specialist

About Bob’s Bookkeepers

Bob’s Bookkeepers is an outsourced accounting and finance consulting firm. We are specializing in start-ups, hoping to achieve a near perfect set of financials for each of our clients, at a reasonable cost.  Our goal is to give everyone a good understanding of their companies financial health.

To support our growth, we are seeking a talented and motivated Marketing Specialist with a strong background in online ads, email marketing, and SEO strategies.

About Role - Marketing Specialist

You will play a pivotal role in developing and implementing successful digital marketing campaigns across various online channels. Your expertise in online ads, email marketing, and SEO will be crucial in optimizing our digital marketing efforts.

Online Ads Management:

• Create, implement, and monitor paid advertising campaigns across platforms like Google Ads, Facebook Ads, and other relevant channels.
• Conduct keyword research, A/B testing, and ad performance analysis to improve ROI and conversion rates.
• Stay updated with the latest trends and best practices in online advertising to enhance campaign effectiveness.

Email Marketing:

• Develop and execute email marketing campaigns to engage both prospects and existing customers.
• Segment email lists based on relevant criteria to deliver personalized content and targeted messages using third party software
• Analyze email campaign performance metrics and suggest improvements to optimize open rates, click-through rates, and conversions.

SEO Strategies:

• Perform keyword research to identify opportunities for improving organic search rankings and traffic.
• Optimize website content, meta tags, and other on-page elements to enhance search engine visibility.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Experience in managing digital advertising campaigns and using advertising platforms such as Google Ads and Facebook Ads.
• Familiarity with email marketing tools and platforms.

• Demonstrated understanding of SEO best practices and techniques.