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Media Planning & Buying Manager

İstanbul Avrupa Yakası, İstanbul Anadolu Yakası

İş Tanımı

Strategize and create media & advertising plans in collaboration with marketing team,
Supports annual media buying reviews and ensures take outs are implemented in annual plans
Leads media agency and provides directions & recommendations
Ensure campaigns are continuously optimized and running efficiently
Provide internal teams with new and innovative online media opportunities on an ongoing basis
Lead Consumer Research projects,
Generate consumer insight and provide support to brand strategies to deploy these insights
Follow up, analysis and reporting of Adhoc researches

University degree,
Minimum 5 years of media planning & buying experience both in traditional and digital channels; ( Digital media planning & buying experience is a must)
Be detailed-oriented, a quick learner with strong organizational skills
Excellent communication (both written and oral) and interpersonal skills
Be an effective liaison between the brand teams, vendors and the agency
Ability to multi-task and work in a fast-paced, deadline-driven environment
Be able to handle a large volume of work and be flexible and receptive to changing priorities
Ability to effectively work independently and troubleshoot any issue
Self-motivation with a strong sense of ownership in areas of responsibility
Demonstrated ability to develop media plans including targeting and budget allocation
A strong understanding of media math, concepts, and planning software
Strong analytical skills
Proficient in MS Excel and have strong mathematical skills